2012 was one heck of a year for Android. After enjoying increases in sales from 89.9 million in Q1 to 152 million in Q4, it has become crystal clear that Android powered devices are no longer the underdog to the behemoth that we know as Apple. Once upon a time, smartphone users generally preferred Apple products over other Android devices because Apple offered more and higher-quality apps to users. However, by the end of 2012 Google had actually reached 800,000 apps in the “Google Play” store, taking the lead on the Apple collection and setting themselves up to further increase that margin into 2013.
StartApp,the innovative new app which helps app developers to generate more revenue through mobile search monetization, has also enjoyed modest success within the realm of Android since its release. In fact, more than 20% of Android powered devices had downloaded StartApp by the end of 2012. Current monetization options for app developers (such as in-app advertising and premium versions) tend to depreciate the experience of the user and offer no real revenue gains for the developer. With this innovative concept of search monetization that StartApp has introduced, 2013 may prove to be the year that this company solidifies their position in a very profitable gap within the Android market space.
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