The retail landscape has changed significantly over the last few years, but the adoption of mobile technology has completely revolutionized the shopping experience for consumers and retailers alike.
Increased smartphone use has allowed consumers to reach out to their favorite brands and receive instant access to discount, offers, and coupons. We take a look at how consumers are saving with mobile.
A recent survey published by eMarketer found that 79% of American Internet users are using mobile coupons to save. The same survey confirmed that consumers are sharing deals on their social networks, and this generosity pays off.
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