The marketing world is ever-changing to meet and explore the demands of consumers. With things like the Internet, and mobile commerce, people are able to access information anywhere they go; anytime they want. Today’s consumer doesn’t want to be bombarded with ads and cheesy sales pitches—they want facts and useful information about the products and services that they find interesting. In-fact, seven out of 10 consumers want to learn about a company through their content; not their ads.
Each day, 27,000,000 pieces of content are shared online. With that, 61 percent of consumers are more likely to buy from a company that produces their own content. One of the best ways to engage your consumer is through the efforts of an effective content marketing team. If you produce insightful blogs, visuals and other unique content, you’ll capture your target audience’s attention and allow them to engage with you. What type of content do you think your existing and new consumers expect to see? It’s time to create unique content to maintain your existing customers, acquire new ones, receive more leads and separate yourself from others in your same field. Content marketing does a world of difference; so get started today!
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