Facebook is currently the single largest publisher of all U.S. display ad impressions. Facebook delivered 28 percent of all display ad Impressions – more than yahoo, Microsoft, Google and Aol combined. 39% of respondents said they plan to spend money on Facebook marketing in 2012.
25% will invest in social media management software & 24% will spend money on twitter marketing. Market must understand the importance of the news feed. The news feed is the best place to interact with fans, with 27% of engagement on Facebook occurring on the user’s news feed.
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