It’s billed as the battle of the century, at least as far as app developers are concerned; which has better ROI, Apple’s iOS or Google’s Android? Consumers are split: Apple have the single largest market share, Google have numerous manufacturers on their side; iOS dominates North America, Android wins out in Europe. If you’re targeting mobile devices, then ideally you want to have releases for both iOS and Android. But in the age of the lean start-up, where minimum viable products are all the rage, you have to pick a side and prioritize one or the other. Not sure whose team you’re on? Keep reading and we’ll help you decide.
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