When Customers Stick: Customer Retention by the Numbers

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From small businesses to huge corporations, everyone wants to know the secret to keeping customers. How do we earn repeat business for years and years to come?

In this infographic, we use various customer retention statistics to break down the three most important aspects of customer retention: why customers leave, why customers stick, and why retained customers mean money.

Understanding customer retention begins with understanding the drivers behind customer loyalty and defection, then this understanding must be supported by organizational buy-in to the economic benefits of retention. The retention statistics below can support this process in your organization.

(Click on the image for full view)
customer-retentionSource: customersthatstick

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