When one hears the word geek, images are conjured of pocket protectors and nightstands made out of old comic books. That old notion of geek-dom has since evolved into a new, tech-savy, and dare we say cool geek.
In the past, being described as a geek was considered an insult, for it reflected a certain manner of social skills or status. Today, it is used to describe someone impassioned or obsessed by a particular area or interest. This reclamation of “geek” has even gone so far as to filter into commerce with the ever-popular “Geek Squad” from Best Buy.
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Source: flowtown