Social travel is making the world seem just a little bit smaller: from hotel reviews to an insider look at the people running the tourist attractions, the online community brings everyone a little bit closer. See the recent trends in this changing face of global tourism, and how social travelers find exclusive deals and connect with the locals.
After browsing social websites, 52% of travelers made changes to their original plans. 50% of booking sites have seen an increase in bookings generated by social media. 84% of travelers claim that reviews influence their method of travel.
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