Ecommerce marketing automation platformOmnisend presentend infographic on Ecommerce Email Marketing Statistics for 2018.
They analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend.
How does Black Friday compare to the rest of the year?
When looking at automated emails for the Black Friday sales period for 2017, we can see some interesting results:
- there were 3x more cart abandonment emails sent than winback (customer reactivation) emails
- cart abandonment emails had the best order rate for Black Friday (1.65%), but that’s a 31% drop compared to the rest of the year
- winback emails earned marketers 106% more orders compared to the rest of the year, with a 1.3% order rate
- November’s open rates were among the lowest of the year, but the click rate was good
(Click on the image for full view)