The Influencer Marketing Factory surveyed 350 American Gen Z and Millenials to know more about their experience and behavior on social commerce.
After analyzing our results, we narrowed down three main findings which includes:
- 40% of Gen Z and Millennials interviewed have bought something while watching a live stream on a social media app
- 53% of the responders said they like to carefully research the product online before buying, while only 12% said they buy something right away after seeing it on social media (e.g. in an influencer post or live streaming)
- 61% prefer “Add to cart” (without leaving the social media app), while the other 39% prefers “Buy on third-party website” (leaving the social media app)
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