From a conceptual point-of-view, integration makes a lot of sense: ERP systems provide much-needed internal information that can be shared with new stakeholders. CRM systems provide the entry point for stakeholders to engage with an organization. You can’t really have one without the other and be successful in the marketplace.
From an operational point of view, you can achieve much greater benefits by integrating the two systems. I’ll give you my top 4 reasons.
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Source: RapidiOnline